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Slurp.co.uk Receives a String of Award Nominations for 2010

We believe that Slurp.co.uk is the most exciting thing in UK wine and spirit retailing.  But we are a bit biased!  So it is great to see our hard work being recognised in a string of retail award nominations for 2010.  Slurp.co.uk has been short-listed for no less than four different awards to be handed out this Autumn:

    * Decanter ‘Innovation of the Year Award’ 2010
    * Decanter ‘Small Regional Wine Merchant of the Year Award’ 2010
    * International Wine Challenge 'Direct Merchant of the Year' 2010
    * International Wine Challenge 'Specialist Merchant of the Year for New Zealand' 2010


It is great to be short-listed for any award.  But we are particularly proud of our ‘Innovation’ short-listing because that is what Slurp.co.uk is really all about.  We feel passionately that wine and related products need a major facelift in terms of how they are presented to today’s consumer.  Wine sales are languishing in this country, as the product faces huge and fierce competition from a vast array of new beverage types, many of which didn’t even exist a decade ago.  Wine producers are doing their bit by producing new and exciting wines of ever higher quality, but retailers have a role to play too.  Only through innovation and dynamism in presentation / retailing will a new generation of wine drinkers become enthused about wine and hopelessly hooked for life (as we all are!).
 
We are delighted to be recognised for playing a part in this process.


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